Consulting projects span from highly strategic to very tactical; from global strategy-build to screening marketing candidates.

 

Past project examples are below: 

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✔ Vision clarity, goal setting, and mapping:

+ Creation of clarity and a roadmap to success for new business, existing business into new vertical, new product and APP launch.

 

✔ Brand Shaping + brainstorming sessions to complete design from ideation through implementation.

 

✔ Location-relevant business: 

+ Creation of digital channels (website, social, email automation, lead generation).

Digital channels are secondary revenue channels for these Companies and brands. 

They become lead generation and brand experience.

 

+ Identification and creation of channels to open additional lines of revenue with minimal added resource

i.e. Restaurant Groups - focused on core business yet opportunity to sell “secret sauce” or recipes online from Chef.

 

✔ Change Management + MarCom - Strategic direction to position for growth internally.  

 + The goals of this work are reduction of employee turnover, increased employee productivity and performance, and increased customer retention. 

 

+ Setting MarCom standards, efficient processes, content, platforms, and training internal teams. 

 

✔ Out-sourced “part of team” often referred to “white glove" which is extension of the team (typically agencies): 

+ Digital and content development 

+ Pitch decks 

+ Screening candidates 

 

✔ Sales Enablement - Throughout our careers, we have spent a lot of time in the trenches with sales. It has served us well in shaping and building brands as well as crafting compelling call-to-actions, customer benefits, and unique value propositions. 

 

+ In large B2B organizations, sales enablement is far more in-depth than just campaigns or content - inclusion of CRM implementation and automated lead nurturing are needed.

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